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BAUHAUS.
BRAND CAMPAIGN
Everyone has their own good.
From a hardware store to a provider of goods.
We gave the iconic slogan ‘When it’s got to be good’ a fresh spin, presenting BAUHAUS as a champion of a diverse and individual understanding of good.
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"Good can be many things. There are countless varieties of good. But they all have one thing in common: they all start here."
The campaign generated the highest brand appeal ever measured in the DIY segment.
Credits
My job: Copywriter
Creative director: Gero van Meegen
Agency: Freunde des Hauses, 2014
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