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case
BAUHAUS.
BRAND CAMPAIGN
Everyone has their own kind of good.
From hardware store to a home for good.
BAUHAUS has long stood for quality with its iconic promise "When it's got to be good." We gave this promise new depth by expanding what good means. In doing so, BAUHAUS celebrated the many ways people define good in their homes, projects, and everyday lives.
"Good comes in countless shapes and sizes. But they all have one thing in common: they all start here."
The campaign generated the highest brand appeal ever measured in the DIY segment.
Credits
My job: Copywriter
Creative director: Gero van Meegen
Agency: Freunde des Hauses, 2014
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