case

CUNARD.
Brand positioning

The Elegance of Travel.

A story greater than one queen.

The Queen Mary 2 rings a bell in Germany. Cunard? Not quite.
To change that, we gave the brand a bolder voice and a new tagline – capturing the confidence and timeless prestige of this legendary name in travel.

The year is 1879.

A new era of travel begins – built on a simple formula:
the best of the best. Timeless luxury. Breathtaking views.
And a level of service that made even queens swoon.

Since 1879, Cunard has stood for a radical idea:
Travel can be beautiful. And effortless. And elevated.
Not hardship, but style.
Not a means to an end, but an end in itself.
Not mere function, but pure elegance.