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CUNARD.
The Elegance of travel.

Since 1879.

Redefining travel with a simple yet powerful formula: the best of everything. Iconic ships, royal luxury, and impeccable service, all set against the backdrop of breathtaking views at every turn. Since its inception, Cunard has reimagined the journey itself as the ultimate destination.

A story greater than one queen.

The Queen Mary 2 is a household name in Germany. Cunard? Not so much. To elevate the brand’s presence in the German market, we crafted a bolder tone of voice and a new tagline that reflects the confidence and prestige this historic brand truly deserves.