case
DIE TECHNIKER.
BRAND CAMPAIGN
Because the best technology is human.
Die Techniker Krankenkasse becomes Die Techniker.
Jung von Matt and elbkind join forces to anchor the new brand positioning as “health technicians”.
Because the best technology is human.
For TV and print we delivered the big emotions.
In the digital space, we brought our message to life.
Enter the world of ultraweareables.
Our line of fictional products has one purpose: to demonstrate that the most advanced technology is the human body itself.
This let us use the full spectrum of digital product marketing to reframe a classic health insurer as a future-ready tech brand—built around its greatest advantage: you.
#ultrawearables
A unique combination of human-centered technology, intuitive usability, natural materials, and 100% fiction.
What does a new product need? Ads.
An unboxing video?
How about unboxing cinema?
Product reviews?
Yes, but only from the best addresses.
And the website?
Turns the fake product back into an impactful message.
And here's a film:
Credits
My job: Creative Lead, concept and copy
Account: Nils Dreyer
Social Media: Melanie Wagner
Art: Phillip Göhrs, Andres Andrade
Agencies: elbkind & Jung von Matt SAGA