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DIE TECHNIKER.
BRAND CAMPAIGN
BECAUSE THE BEST TECHNLOGY IS HUMAN.
Die Techniker Krankenkasse becomes Die Techniker.
Reimagining Germany's Leading Health Insurance Provider: Die Techniker. Based on the new brand positioning as "Technicians of Health", Jung von Matt and elbkind joined forces to develop a campaign that presents the human body as a masterpiece of technology.
The campaign slogan: Because the best technology is human.
For TV and print we delivered the big emotions.
In the digital space, we brought our message to life.
Enter the Ultraweareables - our line of fictional super products that showcased one simple truth: no technology can match the sophistication of the human body. This concept allowed us to leverage the full spectrum of digital marketing: from social ads and content, to a website with a story to tell, to various influencer marketing tactics, large and small.
We reimagined a traditional health insurance company as a state-of-the-art tech company - one that stands for the most advanced technology of all: you.
#Ultrawearables: A unique combination of human-centered technology, intuitive usability, natural materials, and 100% fiction.
What does a new product need? Ads.
An unboxing video?
How about unboxing cinema?
Product reviews?
Yes, but only from the best addresses.
And the website?
Turns the fake product back into an impactful message.
And here's a film:
Credits
My job: Creative Lead, concept and copy
Account: Nils Dreyer
Social Media: Melanie Wagner
Art: Phillip Göhrs, Andres Andrade
Agencies: elbkind & Jung von Matt SAGA