case

LIDL GERMANY.
IMAGE CAMPAIGN
How do you actually know good quality?

How do we recognise quality?

Is it the high price, the brand, or the opinions of others? Our campaign offers a simple answer: good is what’s good for you—through its origin, its taste, and a fair price.

For our online audience, we traced Lidl's diverse supply chains back to their origins. And provided additional insight and reasons to support the quality claim.