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LIDL GERMANY.
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How do you actually recognize good quality?
What really defines good quality?
Is it the label, the high price tag, or someone else’s opinion? We think it's simpler than that: Good is what’s good for you, defined by where it comes from, how it tastes, and how reasonable the price is.
For those who wanted the full picture, we followed Lidl’s diverse supply chains back to the source and provided in-depth insights online.
Print / PoS / Online:
Credits
My job: Copywriter
Creative director: Boris Schmarbeck, Ansgar Böhme
Produktion: Jo!Schmid
Agency: Freunde des Hauses, 2014/201
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