top of page
case
LIDL GERMANY.
IMAGE CAMPAIGN
How do you actually know good quality?
How do we recognise quality?
Is it the high price, the brand, or the opinions of others? Our campaign offers a simple answer: good is what’s good for you—through its origin, its taste, and a fair price.
For those who wanted the full picture, we followed Lidl’s diverse supply chains back to the source – and provided in-depth insights online.
Print / PoS / Online:
Credits
My job: Copywriter
Creative director: Boris Schmarbeck, Ansgar Böhme
Produktion: Jo!Schmid
Agency: Freunde des Hauses, 2014/201
bottom of page