case
SERVICEPLAN HAMBURG.
AGENCY PR
Undercover.
Zero view. 100% visibility.
Renovation work engulfed the entire agency, leaving it completely covered for months. While sunlight was off-limits for the team inside, the outside presented a shiny, oversized opportunity for self-promotion—right in one of Hamburg’s prime locations.
The brief:
"Win new business, dazzle existing clients, and—while we’re at it—lure top creative talent from rival agencies in the area. Oh, and one more thing: don’t forget to advertise the additional rental space."
A one-letter solution.
SERVICEPLANE. A playful nod to the agency’s name for industry insiders—and an intriguing, self-referential statement for everyone else. (To German passers-by, it read simply: tarpaulin cover for service work).
serviceplane.de
On serviceplan.de, we fulfilled the other half of the brief - and provided all the essential information.
Credits
My job: idea & copywriting.
Art direction: Jörg Westpfahl, Benni Meier.
Agency: Plan.Net Hamburg, 2018