case
DIE TECHNIKER. FILM
Health is everything.
01
The Contraceptive Pill: A Beauty Hack?
Clearer skin, fuller hair and an overall glow: does it work? Well, the marketing certainly does. But like any drug, the pill can have side effects, including an increased risk of blood clots and embolisms at any age.
02
Triggering a Vital Reaction
The health insurance company TK aimed to shed light on the one-sided marketing tactics of pharmaceutical companies. To empower young women with better-informed choices, we were asked to create an animated educational film.
03
The Best Remedy: Real Stories.
An animated explainer film? Too artificial. And truly effective only at high cost. To unlock the emotional core of the topic, we needed a real people. We changed the brief by saying:
​
“When it comes to beauty and health, nothing resonates more with young women than the real stories of other women.”
Credits
My Job: Idea, concept and production.
Agency: elbkind
Film production: Mypony
Film director: Sandra Jakisch