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WORLD VISION.
TVC
I see something you don't.
Giving hope a vision.
World Vision's sponsorship model gives aid a face and a story. It transforms the search for a better life into a shared endeavour that goes beyond mere hope. Beate and Praise exemplify this journey, and the formula of an old German children's game helped us tell their story.
Credits
My job: Creative Director Concept & Copy
Art Partner: Jörg Westphal, Benni Meier
Agency: Plan.Net Hamburg
Sound: nhb
Production: mypony
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