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WORLD VISION.
TVC
I see something you don't.

Giving hope a vision.

World Vision's sponsorship model gives aid a face and a story. It transforms the search for a better life into a shared endeavour that goes beyond mere hope. Beate and Praise exemplify this journey, and the formula of an old German children's game helped us tell their story.

Credits

My job: Creative Director Concept & Copy
Art Partner: Jörg Westphal, Benni Meier
Agency: Plan.Net Hamburg
Sound: nhb
Production: mypony

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