Creative director and copywriter based in Hamburg.
For over 15 years, I have been developing brand communication for national and international clients, from campaigns and product storytelling to corporate narratives and creative concepts.
Whether B2C or B2B, I am drawn to projects that make complex topics easy to understand. And to clients who see their brand, ideally, as their corporate culture put into practice.
I work freelance with agencies, companies and creative teams, from the initial idea to the final line.
Brands
I worked for
Food & Beverages
Ritter Sport, Henkel, Diageo, Rügenwalder Mühle, Landliebe, Kerrygold, Lindt, Followfish, Küchle, Florette
Retail
Lidl, Bauhaus
Automotive
BMW, Mercedes-AMG, Mercedes-Benz, Škoda, Hyundai, Osram Automotive
Travel & Leisure
Cunard, TUI Cruises, MSC Cruises, Frankfurt Airport
Health & Insurance
AOK, Die Techniker, BIG direkt, Hansaplast
Financial Services
Commerzbank, DZ Bank, Haspa, VisualVest
Telecommunications
Telekom, Vodafone, Deutsche Glasfaser
Media & Entertainment
Audible, Cicero Magazin, Hamburger Dom
NGOs
World Vision, Brot für die Welt
Luxury Goods
IWC, LVMH
Energy & Industry
LichtBlick, Schaeffler, Reyher
Legal
Kirkland & Ellis
Consulting
Plan D
Construction & Real Estate
Goldbeck
Places
I worked at
DDB
Cognizant Netcentric
Elbkind Reply
Factor
Freunde des Hauses
Interone
Jung von Matt
Leagas Delaney
LichtBlick
Miami Ad School
Open Reply
Philipp und Keuntje
Plan D
Plan.Net
Scholz & Friends
Serviceplan
Shuttlerock
Thjnk
VSF&P
Gratefully recognised by
Cannes Lions
Clio Awards
New York Festivals
The One Show
Epica Awards
Annual Multimedia Award
Jahr der Werbung
Econ Awards
Deutscher Preis für Onlinekommunikation