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CREATIVITY HAS NO BORDERS.
Talent has no colours. Ideas have no gender.
Being a refugee is not an identity. It’s a condition that can change.
Step one: Get hired.
Together with students from Miami Ad School Europe, we created a pro bono recruitment project for creative talent with refugee experience.
The Objective
The campaign leads to a platform where applicants submit their ideas. Each submission is automatically turned into a professional portfolio, optimized for the creative industry.
The Platform
At first, all submissions remain anonymous. Background, status, and biography come second. What counts is the work.
Credits
My job: Strategy, concept and copywriting.
Partners in crime: Ina Behrendt, Franzi and Eddie Flau, Claudio Burtschenko and the students of the Miami Ad School Hamburg.
Pro bono, 2017–2019
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