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case

CUNARD.
Brand

Die Eleganz des Reisen

Bigger than a Queen.

The Queen Mary 2 is widely known in Germany. Cunard is not. Our task was to make visible a brand that has existed since 1879 without ever needing to be loud.

We convinced the client to go bolder than planned: with a sharper positioning, a new verbal world, and a claim for the German market.

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CATALOGUE / SALES

ON LOCATION

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Credits

My job: Creative Director Concept & Copy
Partner in crime: Eddie Flau, Jörg Westpfahl
Agency: Plan.Net Campaign Hamburg

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