top of page
case
DIE TECHNIKER.
BRAND CAMPAIGN
Because the best technology is human.
Techniker Krankenkasse
becomes Die Techniker.
Jung von Matt and elbkind reposition the brand for a healthcare world shaped by technology, but defined by human care.
Because the best technology is human.
For TV, we went big on emotion.
For print, we went factual.
For digital, we created a product.
We created the world of ultrawearables: a fictional product line designed to show that the most advanced technology is the human body itself.
Using the language of digital product marketing, we reframed a classic health insurer as a future-ready tech brand built around its greatest advantage: you.
#ultrawearables
A unique combination of human-centered technology, intuitive usability, natural materials, and 100% fiction.
What does a new product need?
Ads. Lots of them.
An unboxing video?
How about unboxing cinema?
Product reviews?
Yes, but only from the best addresses.
And the website?
Turns the fake product back into our real message.
And here's a film:
Credits
My job: Creative Lead, concept and copy
Account: Nils Dreyer
Social Media: Melanie Wagner
Art: Phillip Göhrs, Andres Andrade
Agencies: elbkind & Jung von Matt SAGA
bottom of page