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SERVICEPLAN HAMBURG.
PR STUNT
Undercover.
Zero view. 100% visibility.
Renovation work wrapped the entire agency for months. Inside, no daylight. Outside, an oversized surface in one of Hamburg's prime locations, and nothing to lose.
The brief:
"Win new business. Impress clients. Poach talent from rival agencies nearby. And somehow sell the available office space too."
A one-letter solution.
In German, a Plane doesn’t fly. It covers. It means tarpaulin. Add one letter to Serviceplan, and the tarp says exactly what it is: SERVICEPLANE. A wink at the agency’s name for insiders. A literal description for everyone else. And a loud one.
serviceplane.de
The tarp got the attention.
serviceplane.de took care of the rest.
Credits
My job: idea & copywriting.
Art direction: Jörg Westpfahl, Benni Meier.
Agency: Plan.Net Hamburg, 2018
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