case
DIE TECHNIKER. FILM
Pille? Aber sicher.
01
Does the pill make you prettier?
Clearer skin, fuller hair, more curves: this is how the birth control pill is often marketed. What rarely comes up: the increased risk of blood clots and embolisms. For some women, regardless of age, this can be life-threatening.
02
Triggering a Vital Reaction
What pharmaceutical marketing promises and what it leaves out are two very different stories. Techniker Krankenkasse, one of Germany’s largest health insurers, wanted to make the missing part visible and asked us to create an animated film to better inform young women.
03
But the deeper we got into the topic, the clearer it became: information alone wouldn’t be enough. Young women don't need another lecture. They need context, conversation, and the experiences of other women.
So we changed the brief. No animated film. A real film instead, with real women sharing their own stories.
Credits
My Job: Idea, concept and production.
Agency: elbkind
Film production: Mypony
Film director: Sandra Jakisch